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Product Placement to be the most important advertising tool. Bittorrent Network became one of the top distribution channels for Movies and TV Shows. Los Angeles based advertising company DMotion sees piracy as a chance for the motion picture industry to expand their viewers. The company is specialized in product placement, the practice of placing brand-name items as props in movies. "The Movie Industry was not able to fight the bittorrent network and its users for several years. Now they try to make money with it", said DMotion's President, Jason Folly.
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