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newteevee.com -
Apple will reportedly announce a deal to sell HBO shows next week, according to Portfolio. If true, the move would be a big win for the iTunes store and Apple TV and would finally make HBO content available online in a meaningful way. Reportedly, the HBO deal would also be the first time Apple has agreed to flexible pricing for content. Whether this means Apple will charge consumers more than $1.99 per show or just absorb the higher cost it would pay to HBO is unknown. But flexible pricing is what drove NBC shows off iTunes last year.
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